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zdenka.matouskova49@seznam.cz

Lessons Learned from Years with

Proper Identity Management on Online Platforms

Human beings value the internet as a platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. For you to advertise your own name as a brand, you need to create a profile as an identity.

Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want to hide some parts of your life online. How is this possible?

Search engine optimization is important when it comes to online identity management. The good thing about search engines is that you can be able to optimize what appears when a certain name is searched. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This is when it comes to selling products online that are also sold by competitors.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The main issue arises when it comes to using search engines to search the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.

From Michael Bullard situation, there is a problem. How can he or any other person control what appears when one searches their name? Can he control what details appear? There is a solution to this. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.